Croatian National Tourist Board budget up 14 percent: HRK 41 million for strategic projects, HRK 24,6 million for joint advertising

first_img“At today’s session, we adopted a number of important decisions that will contribute to maintaining the positive tourism trends in the coming year. To this end, we have provided almost HRK 41 million for the implementation of strategic promotional campaigns in emitting markets, ie for strategic cooperation with airlines and tour operators that offer organized programs for Croatia. We are also extremely pleased with the great interest of key entities expressed in joint advertising, for which we set aside HRK 24,6 million next year. Also, at our suggestion and with the support of council members, we are initiating the process of engaging specialized agencies for the implementation of PR activities and the lease of media space, which will be important partners in the implementation of promotional activities in 16 key markets.” said CNTB Director Kristjan Stanicic. For joint advertising in public and private sector promotional campaigns, the 45th Council of the Tourist Board passed a Decision on approving funds for destination advertising and joint advertising of tourist boards of counties with private sector entities. The councilors were also presented with the proposal of the De minimis aid program for the development of the tourism sector in the coming year, which is awarded by the Croatian Tourist Board to entrepreneurs for promotional and other market activities. In the next year, revenues are projected to amount to HRK 331 million, which is an increase of 14 percent compared to 2018. The increase in income is the result of higher inflows from the sojourn tax and tourist membership fee in the total planned amount of more than HRK 250 million.  Minister Gari Cappelli said on this occasion: “Next year, the budget of the Croatian National Tourist Board is planned to increase by 14 percent and will amount to 331 million kuna, which is primarily the result of an increase in tourist tax revenues in accordance with the decree of our Government and an increase in tourist membership revenues by 4 percent. million. This year, the airport traffic in Croatia has already exceeded the passenger traffic of 53 million, which is the best indicator that our activities so far related to the positioning of Croatia as an air destination have given excellent results. For the next year, we have provided HRK 10 million to strengthen transport connections, which will enable the growth of tourist traffic from European and distant markets during all months of the year. In the coming period, we will place greater focus on strengthening our visibility on the world market using various channels, and with new legislative changes, opportunities will open up for even better promotion of Croatian tourism in the world. ”  On the agenda of the 45th session of the Tourist Board of the CNTB, proposals for a decision on announcing a public tender for the selection of a PR agency and a media agency in emitting markets were presented. Also on the agenda was a proposal for a decision on the allocation of funds for strategic projects in 2019, for joint advertising in promotional campaigns of the public and private sector and a proposal for a program to grant De minimis support for the development of the tourism sector in the coming year. At this year’s last CNTB Parliament, the most important point was the adoption of the 2019 budget. The 45th session of the Tourist Council and the 9th Parliament of the Croatian Tourist Board were held at the Internacional Hotel in Zagreb. center_img After the session of the Tourist Council, the 9th CNTB Parliament was held, at which the budget of the Croatian Tourist Board for 2019 was adopted.  Photo: MINT Revenues from the state budget in the amount of HRK 2020 million will be provided for general advertising and marketing activities, special marketing activities, PPS communication campaign for health tourism, business tourism and other events, support for TOP events and EXPO 53 Dubai. Also, HRK 5,9 million was provided from other revenues, primarily for appearances at tourist fairs, Buy and Sell Croatia workshops and for the EDEN project. The engagement of the PR agency relates to the provision of media relations services, social media management and online communication channels in the markets of Germany, Switzerland, Poland, Sweden, Norway, Slovakia, Hungary, the United Kingdom, Austria, France, Belgium, the Netherlands and Ukraine. An agency for the development and implementation of media advertising strategy in the markets of the United Kingdom, Germany, Austria, Switzerland, Italy, France, Sweden, Norway, Belgium, the Netherlands, Poland, the Czech Republic, Hungary, Russia and Ukraine will be selected, as well as a PR agency. in a public tender that will be realized in the period from December 2018 to March 2019. The total budget for the lease of media in all emitting markets included in the tender for 2019 amounts to more than 42 million kuna.last_img

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