After Zagreb and Zadar, the Museum of Illusion expanded through the franchise model to Ljubljana, and at the beginning of this week to Vienna.An excellent tourist story as well as quality additional entertainment and tourist content Museum of Illusion, is proof of how the business model of private museums can work, in fact, works great, even outside our borders through the franchise model. I constantly emphasize that the motive for the arrival of tourists is not accommodation, but quality, diverse and authentic content of the tourist destination.The Museum of Illusions, which has been in Zadar since last year, has proven to be an excellent tourist and entertainment attraction, and has certainly further expanded the rich tourist offer of Zadar and its surroundings. Last year in Zadar, the museum attracted about 50.000 visitors, which are excellent results, especially when we know that most visits happen during the three summer months. “Zadar is a tourist city that has more and more arrivals and overnight stays every year, so it was logical to open the Museum of Illusions in Zadar as well. The product works best in the summer months, although the museum is open all year round. Thus, the growing crowds start from April until mid-October. During the year we have various events and happenings as well as creative workshops. Everything is great, tourists are satisfied, only it is still a semi-annual product. “Points out Roko Živković from the Museum of Illusion and adds that the most important thing is that visitors leave the museum happy and smiling, and this is evidenced by the average rating on TripAdvisor, which is 4.90.It is interesting how the Museum of Illusions in Ljubljana as well as the newly opened ones in Vienna function through a franchise, and as Živković points out, there are concrete interests from other European countries as well. “We saw that there was room for expansion, and we chose the franchise model as the most acceptable to us. Through the franchise in cooperation with the partner, we offer him help through all phases, from the first contact, the book of standards, employee education, all the way to the opening and later through the entire development process. It’s been a process for a year. ”Points out Živković and adds that all four museums proved to be a hit on the market as well as the most attractive museums in their cities. But for the whole thing to be self-sustaining and successful it takes a lot of effort.As Živković points out, the business model works, but it is very tricky. “For a product to succeed, it has to be a very good story and product, good distribution, a product for a wide target group – a combination of five or six things needs to be put together, otherwise the whole story is not profitable. Also, the Museum has additional income through souvenirs and didactic toys for which we are also distributors. ”Says Živković and finally points out that further expansion is planned both in Croatia and outside the borders of Lijepa naša. The Museum of Illusion is a unique product in the world and as such provides joy and entertainment to people, and accordingly it is an excellent quality and different tourist content in each destination.It is important to point out that the Museum of Illusion is a private investment and that with their quality work they have shown how all museums should operate, especially state-owned museums that have much more resources. This is where the difference between private and state museums, which have a secure way of financing, have no imperative of earnings or how many visitors visit them, is best seen, while private museums are companies struggling in the market to survive and certainly care about every visitor and every kuna. . Yes, and in this equation it should certainly be mentioned that private “museums” have a VAT of 25% like everyone else, while State museums do not.Also, unfortunately most importantly, museums under the auspices of the State (honor exceptions) do not work on the promotion and popularization of culture and their exhibits, and often do not even work on weekends, which is absurd because they have to work on weekends for tourists and domestic visitors.Croatia – a country with “a thousand” museumsThe Illusion Museum is an excellent tourist story that has enriched the Croatian tourist offer and we sincerely hope that their success will be an incentive to open more and more specialized museums in Croatia, there is a place on the market for everyone.Our biggest tourist advantage is our incredible diversity and authenticity. And the motive of the trip is to get to know new ways and cultures of living. I wonder, why don’t we have hundreds of private museums for all our amazing tourist, historical, cultural, authentic… stories?We have to tell our authentic stories and be proud of them, museums give added value, offer quality content and tell thousands of stories about our history, culture, heritage, innovation, identity.Tourist staff and hosts – You are the ambassadors of Croatian tourismI definitely recommend you to experience the Museum of Illusions, and to your guests, both hosts in family accommodation and hoteliers, recommend the Museum of Illusions as a great tourist attraction because the motive of arrival is not hotels or apartments, but quality content and experience of the destination. Guests will be grateful and will return to their tourist destination next year to return to your accommodation.And finally, here is an “illusion”. Everything is great and everything is for five. Again we have a record tourist season, growth in the number of nights and arrivals, everything works great, everything is great… only unfortunately we never have less tourist spending.
In the competition of 137 countries, Croatia, with an average score of 5,5, shares 13th place with Denmark, Oman, Germany, Spain, Qatar, Sweden and Luxembourg in the world ranking of the best road infrastructures. In addition to the World Economic Forum’s Competitiveness Report for 2017 and 2018, a ranking list of road infrastructure quality in 137 countries has been published. Thus, the United Arab Emirates has the highest average score of 6,4, while behind the group of countries with an average score in which Croatia is, there are countries such as the United Kingdom, Ireland, Belgium, Italy or Finland. Of the surrounding countries, Slovenia ranks 51st, Hungary 62nd, Serbia 100th and Bosnia and Herzegovina 109th. The lowest ranked European country is Ukraine (130th place) with an average score of 2,4.A recent study by the Faculty of Transport and Traffic Engineering in Zagreb on motorway safety showed that Croatia has one of the highest quality motorway networks. The study showed that 96% of motorways in Croatia have a low and medium low accident rate, while only 4% of sections have a medium low rate, while no section has a medium and high risk rate. From 15 September 2018, off-season toll prices on motorways managed by Hrvatske autoceste doo (HAC) and Autoceste Rijeka-Zagreb (ARZ) are in force.Seasonal prices were in force since June 15 and applied to motorcycles and personal vehicles (groups IA and II), and brought 10% higher prices during the summer months.Croatian road infrastructure is among the best in the world
“At today’s session, we adopted a number of important decisions that will contribute to maintaining the positive tourism trends in the coming year. To this end, we have provided almost HRK 41 million for the implementation of strategic promotional campaigns in emitting markets, ie for strategic cooperation with airlines and tour operators that offer organized programs for Croatia. We are also extremely pleased with the great interest of key entities expressed in joint advertising, for which we set aside HRK 24,6 million next year. Also, at our suggestion and with the support of council members, we are initiating the process of engaging specialized agencies for the implementation of PR activities and the lease of media space, which will be important partners in the implementation of promotional activities in 16 key markets.” said CNTB Director Kristjan Stanicic. For joint advertising in public and private sector promotional campaigns, the 45th Council of the Tourist Board passed a Decision on approving funds for destination advertising and joint advertising of tourist boards of counties with private sector entities. The councilors were also presented with the proposal of the De minimis aid program for the development of the tourism sector in the coming year, which is awarded by the Croatian Tourist Board to entrepreneurs for promotional and other market activities. In the next year, revenues are projected to amount to HRK 331 million, which is an increase of 14 percent compared to 2018. The increase in income is the result of higher inflows from the sojourn tax and tourist membership fee in the total planned amount of more than HRK 250 million. Minister Gari Cappelli said on this occasion: “Next year, the budget of the Croatian National Tourist Board is planned to increase by 14 percent and will amount to 331 million kuna, which is primarily the result of an increase in tourist tax revenues in accordance with the decree of our Government and an increase in tourist membership revenues by 4 percent. million. This year, the airport traffic in Croatia has already exceeded the passenger traffic of 53 million, which is the best indicator that our activities so far related to the positioning of Croatia as an air destination have given excellent results. For the next year, we have provided HRK 10 million to strengthen transport connections, which will enable the growth of tourist traffic from European and distant markets during all months of the year. In the coming period, we will place greater focus on strengthening our visibility on the world market using various channels, and with new legislative changes, opportunities will open up for even better promotion of Croatian tourism in the world. ” On the agenda of the 45th session of the Tourist Board of the CNTB, proposals for a decision on announcing a public tender for the selection of a PR agency and a media agency in emitting markets were presented. Also on the agenda was a proposal for a decision on the allocation of funds for strategic projects in 2019, for joint advertising in promotional campaigns of the public and private sector and a proposal for a program to grant De minimis support for the development of the tourism sector in the coming year. At this year’s last CNTB Parliament, the most important point was the adoption of the 2019 budget. The 45th session of the Tourist Council and the 9th Parliament of the Croatian Tourist Board were held at the Internacional Hotel in Zagreb. After the session of the Tourist Council, the 9th CNTB Parliament was held, at which the budget of the Croatian Tourist Board for 2019 was adopted. Photo: MINT Revenues from the state budget in the amount of HRK 2020 million will be provided for general advertising and marketing activities, special marketing activities, PPS communication campaign for health tourism, business tourism and other events, support for TOP events and EXPO 53 Dubai. Also, HRK 5,9 million was provided from other revenues, primarily for appearances at tourist fairs, Buy and Sell Croatia workshops and for the EDEN project. The engagement of the PR agency relates to the provision of media relations services, social media management and online communication channels in the markets of Germany, Switzerland, Poland, Sweden, Norway, Slovakia, Hungary, the United Kingdom, Austria, France, Belgium, the Netherlands and Ukraine. An agency for the development and implementation of media advertising strategy in the markets of the United Kingdom, Germany, Austria, Switzerland, Italy, France, Sweden, Norway, Belgium, the Netherlands, Poland, the Czech Republic, Hungary, Russia and Ukraine will be selected, as well as a PR agency. in a public tender that will be realized in the period from December 2018 to March 2019. The total budget for the lease of media in all emitting markets included in the tender for 2019 amounts to more than 42 million kuna.
The situation is so bad that we have no choice but to call on the citizens to return from the dangerous country as soon as possible, Kacin warned The 14-day quarantine awaits all those who will go on holiday to Croatia on Friday, while those currently vacationing in Croatia will have the entire weekend available to return, including Monday if necessary. According to Kacin, the fact is that the situation in Croatia is deteriorating drastically, because the data on those infected show that the situation is really bad and that Croatia will be on the red list, because most likely more than 40 people will be infected with the new coronavirus per 100.000 inhabitants. today’s press statement. Source: STA Kacin: The government will put Croatia on the red list on Thursday, quarantined from Friday https://t.co/NyZ0TEVaZx- STA news (@STA_novice) August 19 Slovenian government spokesman for Covid19, Jelko Kacin, announced today that the government would put Croatia on the red list tomorrow, reports the Slovenian news agency STA, and called on its citizens to return to their homeland by the end of the weekend to avoid quarantine.