bread as a western style food is the most traditional food, but also by the people’s attention and love. In today’s domestic market, bakery can be described as everywhere, fierce competition in the market, so in order to conform to the bread shop in the exclusion of naturally become a problem. Festival marketing is one of the highlight their brand stores the way, should not be underestimated.
holiday market, for businesses, you are a great opportunity to make money quickly. Some bakeries do holiday marketing blindly follow the trend, this point, from the dragon boat festival dumplings and moon cake on the Mid Autumn Festival is evident, the day before the bread shop must not be blind mass production, resulting in product backlog and unsalable. So it is recommended that in particular, when all the partners to join the market before the holiday season, ahead of the market investigation and research, the final production of the corresponding number of high-quality bread.
today, the continuous development of society, people’s consumption demand has gradually become rational. Improvement of living standards, the Dragon Boat Festival to eat dumplings are mostly as festive food, taste a fresh, and even a small piece of dessert taste, focusing on the significance of the form of holiday. Bakery should change the production and marketing of goods, not simply to expand the number of blind, blind to attract eyeballs and raise prices, to be rational treatment of holiday consumption, reasonable marketing. It seems that the business is to provide consumers with a more favorable than usual commodity, but in reality is to shine from the consumer for bread and more in-depth understanding and understanding. Regardless of what bread can be free tasting, really do not just the bread itself in contact with its customers, it is close between bread brand and consumer sentiment.
brand itself has been in the past decade. Enterprises to do, not just a simple festival activities, tell consumers what I am". But the use of the new era of social marketing, guide and even encourage consumers to tell other consumers, what is the brand. Only careful management of the relationship between the brand and consumers, in order to truly improve the consumer’s thinking share, market share will follow.
bakery want good operating profit, can not do without effective marketing and promotion activities. Although the festival marketing is not a new topic, but how to use high-quality content to promote their products during the holiday season is an important part of the smooth marketing planning. Some of the above summary of the bakery festival marketing suggestions, for reference only.