Survey reveals business benefits of payroll giving

first_img AddThis Sharing ButtonsShare to TwitterTwitterShare to FacebookFacebookShare to LinkedInLinkedInShare to EmailEmailShare to WhatsAppWhatsAppShare to MessengerMessengerShare to MoreAddThis Tagged with: Research / statistics Survey reveals business benefits of payroll giving Howard Lake | 16 October 2002 | News  37 total views,  2 views today AddThis Sharing ButtonsShare to TwitterTwitterShare to FacebookFacebookShare to LinkedInLinkedInShare to EmailEmailShare to WhatsAppWhatsAppShare to MessengerMessengerShare to MoreAddThiscenter_img Encouraging employees to support charity through their payroll delivers real benefits to business, according to a new report commissioned by The GivingCampaign.The report, ‘The Business of Giving’, found that 96% of companies surveyed thought Payroll Giving was something employers should offer and want to see more of their staff taking part in such schemes. The main Payroll Giving benefits reported are: Advertisement About Howard Lake Howard Lake is a digital fundraising entrepreneur. Publisher of UK Fundraising, the world’s first web resource for professional fundraisers, since 1994. Trainer and consultant in digital fundraising. Founder of Fundraising Camp and co-founder of GoodJobs.org.uk. Researching massive growth in giving. Improves company image (61%)Enhances community involvement programmes (58%)Supports employee volunteering (40%)Boosts staff morale (34%)Improves staff recruitment and retention (27%)The Giving Campaign says that the report also punctured some of the myths surrounding Payroll Giving. For example, the difficulties of setting up and running programmes emerged as a barrier for only a small proportion of companies. Four in five (79%) businesses found it simple to run Payroll Giving, with only 8% experiencing any difficulties.The survey was conducted by Ashridge Centre for Business in Society, and features case studies of a number of FTSE 250 companies and the Payroll Giving Schemes they offer.In 2001, £72.5 million was raised for charities through Payroll Givingalone with 1,000 companies launching new schemes in their offices. Highprofile companies making a success of Payroll Giving include Royal Bank ofScotland Group, Rolls-Royce, BT, 3i Plc and Zurich Financial Services.Terri Hathaway, Campaign Manager for Payroll Giving at The Giving Campaign,said: “This research verifies my belief that Payroll Giving provides benefits beyond its effectiveness as a valued income stream to the charity sector. It is good for business, easy to administer and valued by employees.Employers should consider offering Payroll Giving as a good way to raise the company image and boost staff morale and retention, while also doing something good for the community. It’s a win-win.”The Giving Campaign has launched a Payroll Giving Toolkit for organisations looking to offer the scheme to their employees. The toolkit is designed to provide large companies with everything they need to implement and run a successful Payroll Giving campaign, also including highlights from theAshridge research report.last_img

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