Walkers has become the first food company to retain its Carbon Reduction label, after reducing its carbon footprint by 7%.The snacks brand was also the first to display the Carbon Trust’s Carbon Reduction Label in March 2007 when it committed to cut its carbon footprint by 3% by 2009. Companies have to reapply for the label after two years.Walkers has introduced a number of energy-saving schemes which helped save 4,800 tonnes of CO2 emissions including: new high efficiency gas burners and low energy lighting; light-weighting packaging; switching to 100% British potatoes to lower food miles; and running delivery trucks on biodiesel containing 5% used cooking oil. This has saved Walkers more than £400,000 over the past two years, which it reinvested in future energy-saving projects.Last year, Mey Selections also signed up to pilot the scheme and now the Highlands-based producer, which makes oatcakes and shortcake, is working to reduce its carbon footprint. Initially, Mey Selections’ Luxury All Butter Shortbread, Heather Honey and Blossom Honey will feature the new label on-pack.
Charleston, SC jam scene hub Charleston Pour House has announced their inaugural festival, Into The Woods, set to take place at the Charleston Woodlands on October 4th–6th.As the Pour House notes in a statement, they are “delighted to announce, for the first time, we’ll be packing up all the things you love about The Charleston Pour House and taking a trip ‘Into the Woods’ October 4-6th of 2019.”The Pour House’s inaugural Into The Woods festival will host the likes of Leftover Salmon (two sets), John Medeski’s Mad Skillet, Doom Flamingo, Andy Frasco & The U.N. (two sets), The Fritz (two sets), Funk You (two sets), Kitchen Dwellers (two sets), Rev. Jeff Mosier (two sets) and more as well as Charleston’s own ROBOTRIO and Schema (two sets) under “a canopy of majestic oaks” just outside downtown Charleston, SC.This 2000+ person festival at Charleston Woodlands is the first of its kind for Charleston and a testament to the rising music scene that the Lowcountry has constructed. Since 2002, The Charleston Pour House has hosted members of The Allman Brothers Band, Furthur, Dead & Company, Aquarium Rescue Unit, and then-rising acts like Greensky Bluegrass, Turkuaz, Pigeons Playing Ping Pong, Twiddle, and more.The event will be held on a portion of a property named Charleston Woodlands. The 6,000-acre property has ample room for organic exploration including 11 freshwater lakes, a black water swamp, and over 60 miles of wooded forest trails, all surrounded by 200+-year-old oak trees you will be free to camp beside. As per the Pour House, “This spectacular property will provide the backdrop for what is sure to be an epic weekend of music, outdoor recreation, art, and food among family and friends – all right in our backyard.”For more information and ticketing details for the inaugural Into The Woods festival, head to the event website here.
Tom Huddlestone is relishing the chance to play regular football after taking the difficult decision to leave Tottenham. The 26-year-old midfielder played a key role in Hull’s battling 3-2 Barclays Premier League victory at Newcastle on Saturday after swapping North London for Humberside during the summer. It is a move which has given him a new lease of life after injuries and a lack of first-team opportunities at White Hart Lane. Press Association Remy restored the Magpies’ advantage a minute before half-time after James Chester had blocked Yohan Cabaye’s initial effort, but the visitors were back on terms once again three minutes into the second half courtesy of Ahmed Elmohamady’s glancing header. The best was saved until last when Aluko smashed home a 76th-minute volley from substitute George Boyd’s pull-back to clinch the points. Huddlestone said: “It was unbelievable. We have just talked about it there – I’m not sure if it’s off his shin or knee or his boot, but as long as it hits the back of the net, that’s the main thing. “Obviously our main objective was to try to keep it tight early doors and not let the crowd affect the game. “We didn’t managed to do that, so it was an uphill battle, especially the first half. “But we got ourselves back in contention and to score the equaliser early doors in the second half, that was probably one of the key moments in the game.” Aluko’s decisive strike capped an fine individual display which left manager Steve Bruce, who spotted his talent as a teenager at Birmingham, purring. Bruce said: “I had him as a kid. I gave him his debut – I put him in the first team squad at 16. “But the big thing with Sone is physicality-wise, it’s taken him a long time to get himself in a physical condition. He had to wait until he matured a little bit. “But I always kept an eye on him in Scotland and when I was out of work, I remember seeing him playing for Rangers repeatedly and thought, ‘It looks as if he’s physically right now’. “The big thing for him – Sone did his Achilles last year in the Championship – he’s under the radar a bit. “But for me, including [Wilfried] Zaha, he was the best player in the league last year up until Christmas. “I hope he stays injury-free because you would pay money to watch him. He’s a really, really good little footballer and a delight to work with too.” Asked how much he was enjoying his football, he said: “Yes, just playing regularly in a team which believes in playing the right way and believing in myself. “Hopefully things will continue to progress as they are. “Everybody wants to play and anybody who has had long-term injuries like myself, you count your blessings once you are fit and you are training every day. “But inevitably, you want to be playing at the weekend and if that’s not the case for whatever reason, you need to do your best. “Whether it’s training a bit harder to get in the team, or if you have to move on like I have and try to prove myself elsewhere, then so be it.” The game did not begin in promising fashion for the Tigers as they fell behind at St James’ Park with just 11 minutes played. Striker Loic Remy headed past goalkeeper Allan McGregor from close range after Papiss Cisse had scuffed a volley across the face of goal. But the lead lasted just 15 minutes and Hull were back in it when Robbie Brady ran on to Sone Aluko’s pass and shot between Tim Krul’s legs.
More information: What’s in a name? Understanding the Interplay between Titles, Content, and Communities in Social Media, PDF, i.stanford.edu/~julian/pdfs/icwsm13.pdfAbstractCreating, placing, and presenting social media content is a dif?cult problem. In addition to the quality of the content itself, several factors such as the way the content is presented (the title), the community it is posted to, whether it has been seen before, and the time it is posted determine its success. There are also interesting interactions between these factors. For example, the language of the title should be targeted to the community where the content is submitted, yet it should also highlight the distinctive nature of the content. In this paper, we examine how these factors interact to determine the popularity of social media content. We do so by studying resubmissions, i.e., content that has been submitted multiple times, with multiple titles, to multiple different communities. Such data allows us to ‘tease apart’ the extent to which each factor in?uences the success of that content. The models we develop help us understand how to better target social media content: by using the right title, for the right community, at the right time.via BusinessInsider Citation: Stanford trio explore success formula for Reddit posts (2013, September 3) retrieved 18 August 2019 from https://phys.org/news/2013-09-stanford-trio-explore-success-formula.html Submissions of the same image (a bear riding Abraham Lincoln, top right) to Reddit, with different titles. The top plot shows how successful each submission is, along with our community model’s prediction of its popularity without knowing the title. Our community model accounts for factors such as the number of previous submissions of the same content, the community (i.e., ‘subreddit’) the image is submitted to, and the time of day of the submission. Credit: Himabindu Lakkaraju, Julian McAuley, Jure Leskovec (Phys.org) —Marketers and other new media workers hoping for traffic payoffs will want to study a paper by three Stanford University scientists who have pulled apart the nature of Reddit posts to determine what, beyond quality of content, constitutes success. “What’s in a name? Understanding the Interplay between Titles, Content, and Communities in Social Media,” shows what a clever use of mathematics can do in getting to the secret sauce of a successful post. The study by Himabindu Lakkaraju, Julian McAuley, and Jure Leskovec found that important factors include where you post on Reddit, when you post on Reddit, and last but not least what title you give the post on Reddit. “Creating, placing, and presenting social media content is a difﬁcult problem. In addition to the quality of the content itself, several factors such as the way the content is presented (the title), the community it is posted to, whether it has been seen before, and the time it is posted determine its success.” Title V coverage varies across states for diabetes © 2013 Phys.org Reddit is a news and entertainment website where registered users submit content in the form of a link or text post. Others vote up or down on the submission, and a rank and position on the site emerge. Content is organized by areas of interest, or “subreddits.” The site averaged more than 3 billion monthly page views per month during 2012.The authors explained how they went about their investigation. “We proposed a novel dataset of images posted to reddit.com, each of which has been submitted multiple times, with multiple titles. We developed community models to account for effects other than the title, such as the choice of community the image is submitted to and the number of times it has been submitted. We also developed language models that account for how the success of each submission was in?uenced by its title, and how well that title was targeted to the community. These models allowed us to study features of good title, and to understand when, where, and how a submission should be targeted.”Beyond content, said the authors, one of the key factors that make or break posting success is how the user fashions the post’s title. “How should we phrase the title of our submission? Should the title be long or short, speci?c or generic, unique or derivative, ?owery or plain?” wrote the authors, stating this was part of the challenge of coming up with a successful post on Reddit. They further noted that the length of a title does not signi?cantly impact the popularity of a submission’s success, unless the title is either extremely long or extremely short. Also, they found that “‘positive’ sentiment contributes to a title’s popularity in certain communities.” Even parts of speech played a role. “Certain communities may favor highly descriptive, adjective laden titles, while others may prefer simpler titles consisting of a few nouns.” Overall, the takeaway from their investigation is presented: “Indeed, we con?rm our intuition that good content ‘speaks for itself’, and can achieve popularity regardless of what title is used. Choosing a good title has a secondary—though still important—effect. We ?nd that features such as length, descriptiveness, and even sentence structure can be predictive of whether a title will be successful. We ?nd that the choice of community also plays a major role.”The value in their research focused on Reddit may have lessons that can be carried over to other types of social media submissions as well. It is not always easy to assess what may drive the success of various media submissions—is it really the content alone or the title, or timing, or smart targeting to the right community. “We have developed models that disentangle the interplay between these factors.” Explore further This document is subject to copyright. Apart from any fair dealing for the purpose of private study or research, no part may be reproduced without the written permission. The content is provided for information purposes only.
Legends of India Life Achievement Awards are conferred upon living legends who have contributed in taking our art forms to a different platform among the masses in India and abroad. One of India’s most prestigious awards shall be presented on the occasion of 15th Annual Legends of India Sangeet Mahotsav.The Sangeet Mahotsav is dedicated to Swami Vivekananda on the occasion of his 150thBirth anniversary. The music of Swami Vivekananda ‘Dhrupad’ shall be the central theme of the festival. Swami Shantatmananda, Secretary, Ramkrishna Mission, will grace the occasion. Also Read – ‘Playing Jojo was emotionally exhausting’Vivekananda was an exponent of Dhrupad and he also played the tabla, tanpura, khol and pakhawaj. Dhrupad, a genre of Hindustani classical music is said to be the oldest in use in the music tradition. To be held at the Siri Fort Auditorium December 26-27 the live performances of Uday Bhawalkar (Vocal) Bhai Baldeep Singh (Vocal), Gundecha Brothers in jugalbandi with Igino Brunori and Virginia Nicoli (Saxophone and Flute), Ustad Bahauddin Dagar (Rudra Veena) besides a jugalbandi of flute by Ronu Majumdar and Rajan Sajan Mishra (Vocal). Also Read – Leslie doing new comedy special with NetflixThis year, the award for music shall be conferred upon the internationally renowned Hindustani classical vocalist, Prabha Atre. The award for theatre shall be conferred upon Ebrahim Alkazi is god’s gift to theatre, synonymous with the stage and all its forms. As the director (1962–77) of the National School of Drama, Alkazi catalyzed its emergence as India’s premier theatre training institute. The award for fine arts shall be conferred upon Himmat Shah who is one of India’s renowned sculptors of terracotta and bronze, exploring materiality as well as texture. The recipients ofthe award are chosen independently by a selection committee comprising of artists, critics and eminent people associated with the arts.
Shailesh Mehta, founder and CEO of Joybynature.com, shares a few natural and harmless ways to get rid of mosquitoes in your house:* Neem oil acts as a great indoor mosquito-repellent owing to its smell that wards off mosquitoes. One can make an effective insecticide by mixing neem oil and coconut oil in equal proportion and rub it on the exposed parts of a body. * Another natural method to keep mosquitoes at bay is to plant Tulsi near the window panes. The plant has properties that do not allow mosquitoes to breed. Also Read – ‘Playing Jojo was emotionally exhausting’* A mixture of lemon oil and eucalyptus oil is extremely effective in warding off mosquitoes naturally. Both have the active component cineole in it carrying antiseptic and insect repellent properties, which makes them effective when applied to the skin.* Camphor is an easily available ingredient that kills mosquitoes in a house. Made from the extract of a tree, this compound has been found to have the longest mosquito repellent effect as compared to other natural products. Burning camphor in a closed room can be extremely effective in keeping mosquitoes at bay.* Garlic might smell bad, but that is exactly why mosquitoes stay away. All you need to do is crush a few pods of garlic, boil them in water and spray the liquid in the room.
This hands-on workshop will give you the tools to authentically connect with an increasingly skeptical online audience. Enroll Now for Free Opinions expressed by Entrepreneur contributors are their own. Free Workshop | August 28: Get Better Engagement and Build Trust With Customers Now October 10, 2014 4 min read Although online directories are still a part of every complete strategy for search engine marketing and optimization, they don’t hold the power they once did. We spoke with marketing experts on the role online directories should play now and how they fit in to your digital strategy. Here’s what they said:Understand lists’ new roleGetting a website listed on a directory used to be to be an easy path to traffic and success. In those days, getting linked on a site with a high page rank would increase your score with search engines. These days, however, Google and other search engine companies have grown wise to how websites and their owners have exploited the previous system. “These links worked extremely effectively for boosting rankings, but they violated Google’s Webmaster guidelines, as the only purpose they served was to boost rankings unnaturally for the linked websites,” says Jayson DeMers, founder and CEO of AudienceBloom.Eric Siu of Single Grain says that directories should be seen as just one more tool in your toolbox, and not your first and only option. “Directories still hold a little bit of value, but.. you’re better off creating exceptional content that stands out and promoting it through social media.” He says you should focus more on original content that’s compelling and share-worthy and building real relationships with real authorities in your space. Think about what users will be searching for and what they want. Content that answers the queries your customers are typing into search engines will be more valuable than mere directory listings.Related: 4 Secrets to Multichannel SuccessQuality over quantity?When considering directories, look for ones that use editors and require fees. Each of our experts recommends Dmoz.org, an open-content directory that’s maintained by a community of volunteers called the Open Directory Project. “That’s one of the largest directories on the web,” marketing consultant Brian Honigman says. “Google and all of the search engines take it into consideration when they decide how to best categorize your website.” Dmoz has human editors who oversee every application to ensure accuracy, a sharp contrast to the vast majority of online directories, that are automated, easy to manipulate, and more likely to be cue punishment by Google.DeMers also recommends getting your site listed on botw.org and Yahoo’s business directory. “[These] can help with SEO because they are typically considered strong links from respected, editorially-selective publishers,” he says.Beyond that, be diverse but picky. The money spent on getting listed in online directories could be spent elsewhere, especially if you’re a young, cash-strapped business. “The most common way to mess up is to get listed in too many low quality [directories] that Google would consider spammy,” DeMers says.Adds Siu, “You’re probably better off spending that $200 somewhere else.”Related: 5 Ecommerce Mistakes to Avoid: A Newbie’s GuideBe professionalSince the modern directories that actually improve your SEO are all carefully moderated by human editors, ensure that your site is fully optimized and professional before submitting. For instance, your pages should be easy to read, with type that’s clear and legible. “The only reason you wouldn’t be accepted is if your website was a mess and didn’t look credible,” Honigman says.Don’t be cleverYou should abandon all of the old, spam-driven tactics when you submit your site. “Another way to mess up is to use exact-match keyword-rich anchor text when linking to your website,” he says. Any attempt to exploit the system will only get your site flagged by Google.Work your nicheFind smaller directories that cater to your niche. “If you have an interior design site and get listed on an interior design directory you could hold more value,” Siu says. SEO can be fickle when it comes to directories, but this tactic could help a more eclectic business get noticed.This can be especially helpful for new companies who do exclusively local business. DeMers suggests looking into local online directories like MerchantCircle and SuperPages, but adds that these won’t make sweeping changes to your search engine results. “Getting published in each local directory is beneficial mostly for local SEO and marginal for national SEO,” he says.