£50,000 in Darwinian matched giving on The Big Give on Monday

first_img£50,000 in Darwinian matched giving on The Big Give on Monday Tagged with: Individual giving Major gift The Big Give  30 total views,  1 views today AddThis Sharing ButtonsShare to TwitterTwitterShare to FacebookFacebookShare to LinkedInLinkedInShare to EmailEmailShare to WhatsAppWhatsAppShare to MessengerMessengerShare to MoreAddThis AddThis Sharing ButtonsShare to TwitterTwitterShare to FacebookFacebookShare to LinkedInLinkedInShare to EmailEmailShare to WhatsAppWhatsAppShare to MessengerMessengerShare to MoreAddThis About Howard Lake Howard Lake is a digital fundraising entrepreneur. Publisher of UK Fundraising, the world’s first web resource for professional fundraisers, since 1994. Trainer and consultant in digital fundraising. Founder of Fundraising Camp and co-founder of GoodJobs.org.uk. Researching massive growth in giving. Alec Reed CBE is paying tribute to Charles Darwin on 23 February by offering to match up to £50,000 for donations made to five wildlife charities.How much each charity receives in matched giving will depend on how much others donate to them via The Big Give website. The charities with the keenest supporters and fundraisers should receive the majority of the money.Reed’s chosen charities are Project African Wilderness (PAW), Orangutan Foundation, People’s Trust for Endangered species, Wilderness Foundation UK and The Gorilla Organization. All money donated will be targeted at specific projects by the charities.Alec Reed CBE said: “I’m delighted to celebrate Darwin’s 200th birthday this way, just as favourable traits became more common in natural selection, more popular charities will receive more money from my matched funding scheme.”The charities are now engaging their supporters to make their donations on Monday morning to take advantage of the first-come-first-served matched giving.The scheme will open at 10.00 on 23 February 2009 and will finish when the £50,000 has been donated.Each charity is limited to a total of £20,000, and donors are only eligible to have a total of £1,000 matched.www.thebiggive.org.uk/matched_funds.php Howard Lake | 20 February 2009 | Newslast_img read more