FanDuel plans US advertising push with Fresh8

first_img Topics: Marketing & affiliates Sports betting Marketing & affiliates Regions: US Subscribe to the iGaming newsletter AddThis Sharing ButtonsShare to LinkedInLinkedInShare to FacebookFacebookShare to TwitterTwitter Paddy Power Betfair’s US subsidiary FanDuel has enlisted marketing automation platform provider Fresh8 to support its advertising efforts in the US.The agreement will cover marketing projects across a range of platforms and support FanDuel in the states where it has launched sports betting, including its core New Jersey market.Fresh8 will use FanDuel’s wagering and CRM data to create and deliver machine-optimised marketing assets, which it said will help the operator save on time and costs associated with producing and distributing such content.FanDuel will first focus on using Fresh8 technology to build real time image and video-based advertising on its programmatic channels. This will then be rolled out to its affiliate partners, which can embed the technology with a single line of code.FanDuel’s integration with IGT means that Fresh8 will have launched its services across all major US sports betting platform providers, including Amelco, Kambi, SBTech and SG Digital.Aaron Dugan, head of online marketing at FanDuel, explained that the real time nature of sports betting meant manually-built campaigns are no longer viable, forcing operators to look for new, innovative solutions.“Fresh8 helps us distribute our proposition in real time and at massive distribution scale,” he said. “As soon as a bet is available in our platform, Fresh8 ensures it is also front and centre in every display, affiliate, and social advert we have.”Fresh8 Gaming CEO Andrew Sharland added: “We are delighted FanDuel chose us to help them achieve advertising scale across channels as they expand state-by-state across the US including helping them activate their tier one media company relationships.”FanDuel has enjoyed a successful start to legal sport betting in the US, with the operator among the highest-ranked brands in a number of states. In December, FanDuel was the biggest winner in New Jersey, reporting $9.1m (£7m/€8m) in revenue.Last month, FanDuel also generated $1.32m in revenue in Pennsylvania, second only to rival DraftKings on $1.35m. 30th January 2019 | By contenteditor FanDuel plans US advertising push with Fresh8 Paddy Power Betfair’s US subsidiary FanDuel has enlisted marketing automation platform provider Fresh8 to support its advertising efforts in the US. Tags: Online Gambling Email Addresslast_img read more

Eterna Plc ( HY2014 Interim Report

first_imgEterna Plc ( listed on the Nigerian Stock Exchange under the Energy sector has released it’s 2014 interim results for the half year.For more information about Eterna Plc ( reports, abridged reports, interim earnings results and earnings presentations, visit the Eterna Plc ( company page on AfricanFinancials.Document: Eterna Plc (  2014 interim results for the half year.Company ProfileEterna Plc manufactures and sells a range of lubricants and petroleum products aswell as supplies imported fuels for the retail, industrial, agricultural, automotive, marine and energy sectors in Nigeria. The Trading division bulk imports and sells premium motor fuels and automotive gas oil, dual purpose kerosene, base oils, bitumen. low pour fuel oil and crude oil. The company has a technical trading relationship with Castrol BP, leaders in global lubricant technology and specialty chemicals. Through a distributorship agreement, Eterna Plc has exclusive rights to import and market Castrol products in Nigeria and the ECOWAS sub-region. The company has a lubes blending plant with a state-of-the-art laboratory that produces Castrol products as well as a coastal tank farm in Lagos with a capacity of 34 million litres; an aviation depot at Nnamdi Azikwe International Airport in Abuja; a coastal storage facility in Ikot Abasi and Akwa Ibon state and filling stations located in the major towns and cities of Nigeria. The business was established in 1991 as Eterna Oil & Gas Limited and re-registered as a public limited company in 1997. Its head office is in Lagos, Nigeria. Eterna Plc is listed on the Nigerian Stock Exchangelast_img read more