Microsoft taps Spock in Xbox One promo that really hits the mark

first_imgHardcore gamers may not be fans of Microsof’s decision to only partially focus on game quality in promoting the Xbox One, but this latest advertisement featuring Zachary Quinto hits with the precision of a Vulcan nerve pinch.There’s been a series of missteps in introducing Microsoft’s next-gen console, but the overall message was never one of them. The idea of an “everything” console linking together the devices housed in your entertainment center is a powerful message to send. If Microsoft can convince users to put the Xbox One in their living room, in between the cable box and the TV, they will be able to do what no one else is doing on the TV right now.Microsoft’s “Invitation” promo is everything it needs to be. The idea that the Xbox One is not simply sitting there waiting for you to turn it on, but actively pulling you back in front of the TV, is unique because Microsoft can actually deliver on that experience.The ability to Skype with your friends right after something interesting happens on TV, or the option to just curl up on the couch and ask for a movie to start playing has the potential to be a huge deal for more than just gamers.Most importantly, Microsoft made sure to also focus on the right games for their demographic. Titanfall, FIFA 14, and of course Dead Rising 3 all get not-so-subtle references during the video. It all comes together to accurately focus on the strengths of the Xbox One, and as long as Microsoft can actually deliver this experience it will make a huge difference in the life of the console.last_img read more