Hovis takes Nimble leap

first_imgPremier Foods has announced that its Nimble brand will come under the umbrella of Hovis from January 2009. The lower-fat and calorie bread is to be rebranded as Hovis Nimble, with a supporting £1m advertising campaign to start in the New Year.Premier believes the change will benefit both brands, especially as healthy eating is an increasingly important issue for consumers. Recent data from an MB tracking study (2008) showed 57% of the population actively look for foods deemed as ‘healthy’.It is expected that Hovis’ brand credentials will enable Nimble to expand its market share in the dieting sector. “Nimble is a strong brand with loyal consumers and will positively impact Hovis’ market share by generating additional sales in a new sector,” said Jon Goldstone, marketing director at Hovis. “There is a natural synergy between Hovis and Nimble, with both brands already enjoying strong health perceptions among consumers.” Nimble was originally launched in 1955 and was later relaunched in 2006.last_img read more

Rafa Nadal inaugurates its new ‘Rafa Nadal Academy’ in Kuwait

first_imgThe Spanish Rafael Nadal, winner of 19 Grand Slam tournaments and one of many fundamental figures in the historical past of tennis, inaugurates this Wednesday in Kuwait the ‘Rafa Nadal Academy’, his first academy outdoors of Spain and the second after the one he opened virtually 4 years in the past in his native Manacor.The new college of the Mallorcan super-champion, double Olympic champion (particular person, in the Video games of Beijing’08; and doubles in these of Rio’16, Brazil), with 84 ATP titles and 5 instances winner of the Davis Cup with Spain; It’s situated in the ‘Shaikh Jaber Al Abdullah Al Jaber Al Sabah Tennis Complicated’. A fancy of 263,430 sq. meters with a multipurpose pavilion with capability for 5,000 spectators, a secondary stadium with capability for 1,500 and one other 16 tennis courts, of which eight are coated and plenty of others open air; which make it the most important worldwide tennis academy in the complete Center East. The Rafa Nadal Academy of Kuwait joins the Manacor Academy, based in 2016; and to the tennis facilities opened final yr in Cancun (Mexico) and in Halkidiki (Greece), linked to the report holder of titles (35) in Masters 1000 tournaments, essentially the most prestigious after the Grand Slam.The spotlight of the inauguration is the exhibition match that Nadal will play on Wednesday afternoon and one other glory of Spanish tennis, his good friend from Alicante David Ferrer -removed final season, however who stays lively in the Legends circuit-, winner of 27 ATP titles and who turned third in the world.The tracks of the Rafa Nadal Academy in Kuwait are geared up with essentially the most superior know-how in phrases of floor and different elements; and its stands, which mix mounted and folding seats, have been designed by British architect Norman Foster.The venture has been developed along with the Tamdeen group -owner of the big procuring heart to which the sports activities advanced is related by one in all its wings-, and can be led by the Portuguese extenist Nuno Marques and by the trainers displaced to Kuwait by the Rafa Nadal Academy.last_img read more